Photographer
Lars Nordin
Lars Nordin (1922–1979) was truly the first photographer in Sweden who only photographed fashion. Around the late 40s and well into the 50s, it was his images that dominated the fashion pages of Vecko-Journalen. He met Sten Didrik Bellander in 1947 when they both studied photography at the "School of Modern Photography" in New York, and two years later he was one of the invitees to the now-classic exhibition Young Photographers, with Sten Didrik Bellander as one of the initiators. This important manifestation for Swedish photographic history opened on March 19, 1949, at the Nordic Rotogravyr exhibition hall in Stockholm and was shown the following year in New York.
Lars Nordin was the first of the USA-influenced photographers who wanted to capture the movement in garments while the customer, the magazine, or the clothing manufacturer, preferred sharpness in every detail.
Source: The Image of Fashion, Lotta Lewenhaupt & Tonie Lewenhaupt / Arena Publishing
Photographer
Ateljé Uggla
Ateljé Uggla was founded in 1934 by Carl Albert Uggla (1906-1974), who ran the studio for ten years. His successor was Herbert Fogstrand, who was not a photographer but a businessman, and as such understood that photographers wanted to work independently and with great artistic freedom. The business grew, and during the 1950s Ateljé Uggla employed 50 staff in three studios: a children's studio, a portrait studio, and a commercial studio. The largest operation was fashion photography. The studio was then located on Kungsgatan 18 and was led by portrait photographer Rolf Winquist. Many of his assistants later became well-known, including Rune Hassner, Sten Didrik Bellander, Hans Hammarskiöld, Erik Liljeroth, Lars Epstein, Johan Rönn, Kerstin Bernhard, and Hans Gedda.
Source: Wikipedia
Photographer
Rune Hassner
Rune Hassner (1928–2003) was a Swedish photographer, director, producer, and writer born in Östersund. He began at the age of 19 in 1947 as a press photographer in Östersund. At 21, he traveled to Paris and spent eight years there as a freelance photographer. He returned to Sweden in 1958 and became one of the founders of the photo agency Tio fotografer.
Rune Hassner was head of the Photography School in Gothenburg from its inception in 1982/83 and for the Hasselblad Center in Gothenburg from 1988-94. He became an honorary doctor at the Faculty of Humanities at the University of Gothenburg in 1997.
Source: Wikipedia
Photographer
Stig Grip
Stig Grip (1920–1998) was a visionary and innovator in fashion photography; during an extended stay in the USA, he was an assistant to the world-renowned fashion photographer Irving Penn and brought with him the innovative thinking and impulses that the Swedish clothing and weekly magazine industry desperately needed in the early 50s.
His career began in 1940, right in the midst of the war, as an aerial photographer at Hägernäs air force base. In 1942, Stig Grip began working at MIL studio with owner Yngve Milgård, which became GMN studio in 1951, then also with Lars Nordin. Over the years, GMN became the largest photo studio with the best photographers, delivering images mainly to all the weekly magazines owned by Åhlen and Åkerlunds publishing company. GMN became Kamerabild AB at the end of the 60s.
Source: Dagens Nyheter / obituary
